Chapter One: Making Sense of the New Labour Symptom
Introduction/
Politics, Words and Ideas/( Not so) Smart
Propaganda/ Communicating Politics/ Disorganising
Sense/ Conclusion Chapter Two: The Pitch: Media
and Marketing
Introduction/ Politics and the Media/? Behold, the man!?/ Behold, the future/ Conclusion Chapter Three: The Meaning of Modernisation
Introduction/
The Origins of ? Modernisation?/ The Rhetoric of
Modernisation/ The Referent of Modernisation/
Modernisation as Problematisation/ Conclusion
Chapter Four: Politics: The Third Way
Introduction/
Politics?/ The Third Way, Marxism Today and ? New
Times?/ New Times, Post- Fordism and the Knowledge
Economy/ Giddens and the Sociology of The Third
Way/ Marketisation or Democratisation/ Conclusion
Chapter Five: The Subject, Citizenship
an
Introduction/ Citizen- Subjects/ Welfare and the Creation of the New Subject/ Conclusion Chapter Six: Culture and the State
Introduction/
The Changing Context of Government/ New Labour
Economics/ The ? Schumpeterian Workfare Regime?/
Culture as Strategy of Governance/ Conclusion
Conclusion: The Need for Politics